An iOS app for intentional phone use

Take Ctrl of your digital life.

Set intentional phone-use and offline-life goals — and honestly score whether you kept them. No surveillance. No shame. Just your commitment, tracked.

DAILY CTRL
76
/ 100 today
The reality

The average adult spends 3.5 hours a day on mobile apps.1

Most of it isn't chosen. It just happens — pickup by pickup, notification by notification, until a quarter of your waking day is gone. The question isn't how much you used your phone. It's whether you meant to.

1 Sensor Tower. (2025). State of Mobile 2025. "Users spent 3.5 hours per day on average with mobile apps." Retrieved from https://sensortower.com/state-of-mobile-2025

The thesis

Intentionality over surveillance

Ctrl isn't a blocker, a tracker, or a shame machine.

You set the commitment. Ctrl tracks whether you kept it.

No Screen Time shame. No streak guilt. No leaderboards.

You're not broken. You just never agreed to the terms.

DAILY CTRL

One number. Every day. Yours.

Your Daily Ctrl, 0–100, is a daily read on whether you honored your own commitments — not on how much a tech company thinks you scrolled.

Your commitment

You define the goals — a screen-time threshold, an offline habit. Online, Ctrl checks the number for you. Offline, you tell Ctrl how it went

A ramp, not a cliff

Days 1–6 ease you in with an expanding evaluation window. From Day 7, it settles into a steady daily read.

Graceful when signals drop

If iOS won't share a number today, your self-report fills the gap — missing data never becomes a failure.

Your goals

Two sides of an intentional day.

Online activity
Threshold goals for your screen.

Pick a limit that actually matches your life — from a light cap to a more challenging one. Change and edit goals when you need to. Ctrl tracks compliance against your own commitments, not a raw usage number.

Compliance-based · not surveillance-based

Offline activity
14 ways to spend the time back.

Self-report goals across four clusters: Move & Outdoors, Create & Restore, Mind & Body, and Real World Engagement.

Not a fitness app · a life-outside-the-phone app

The app

Four tabs. No feed.

  • Today

    Your daily dashboard: active goal, mood check-in, and the context that ties them together.

  • Track

    7-day score, 30-day trend, and patterns you'd never spot yourself — like mood dipping after a certain amount of scroll.

  • Explore

    Curated offline actions to try when you want more — each one adds to your Daily Ctrl.

  • Circle

    Nobody does this alone. Invite up to 5 people into your Circle. They set their own goals, you set yours, and you keep each other honest.

Privacy

Intentionality over surveillance.

  • No raw Screen Time history ever leaves your phone.
  • Circle is invite-only and per-signal. You pick what's shared, and you can revoke it instantly.
  • No child monitoring. No household surveillance. No guaranteed “reduce your screen time by X%” claims.
Early access

iOS launch is close.

Join the waitlist for a TestFlight invite. We're opening it in small waves so we can listen to the first users properly.

One email when it's your turn. Nothing else.